Microsoft Corporation acquires Groove Music App

Microsoft recently acquired Groove from a startup called Zikera. It is the smaller Groove that takes the announcement honours, despite the fact that Microsoft Groove is no iTunes and that the firm does not appear to be pushing its new property.

The team wrote: "Our journey started back in the days of the iPod".

"From that instant, we envisioned a music player so intelligent that it learns our tastes and habits in order to play the right music at the right time". Then Groove was born, and you made it a success. While the app will no longer be available, those who installed it already can continue using it normally, they said.

The post announcing that Groove had been acquired by Microsoft doesn't actually say when Microsoft bought the company. We'd love to see this acqusition do for Groove Music what the Sunrise acquisition has done for Outlook on iOS and Android (and perhaps, on Windows 10 eventually as well).

It wasn't initially clear whether Microsoft had arranged a deal with the app creators, or whether they'd simply hoped to share the name, but now Zikera's co-founders have cleared up the confusion.

Groove came up with personalized playlists using machine learning. Earlier this month, Microsoft also acquired the popular third party app Swiftkey. he amount of the deal is not disclosed, but as per a report by Financial Times, it amounts to $250 million. Wouldn't Zikera sue Microsoft if it had the name first?

Launched in 2009 and ultimately recognized with more than 1.5 million downloads on iOS, Zikera's Groove (pictured below) offered personalized playlists based on users' listening habits.

Now, if only Microsoft will incorporate the technology and adds to Groove Music's music discovery functionality.

 

To all the groovers out there, thank you again and keep groovin' to your favorite tunes!

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