Game of Thrones topped the field of Emmy contenders with 23 nominations overall, including nods for best drama series, two for best supporting actor and three for best supporting actress.
The Academy says that since more people are watching more content digitally, it wants to reward those creative efforts and recognize excellence.
FX s hotly-tipped "The People v. O.J. Simpson: American Crime Story" scored the second highest tally with 22 nods, followed by "Fargo" with 18.
Nominees for the outstanding comedy series are Black-ish, Master of None, Modern Family, Silicon Valley, Transparent, Unbreakable Kimmy Schmidt and Veep.
"Television dominates entertainment conversation and is enjoying the most spectacular run in its history..."
For the category outstanding lead actress in a drama series, the nominees are: Taraji P. Henson, Empire; Claire Danes, Homeland; Robin Wright, House of Cards; Viola Davis, How to Get Away with Murder; Tatiana Maslany, Orphan Black; Keri Russell, The Americans. And Amy Schumer has nominations for "Inside Amy Schumer", "Saturday Night Live" and "Amy Schumer: Live at the Apollo".
Among the other nominations it bagged was: Best Writing for A Drama Series for David Benioff and D.B. Weiss for the episode Battle of the Bastards.
That category also saw nominations for Idris Elba for Luther, Benedict Cumberbatch for Sherlock and Tom Hiddleston for The Night Manager.
Kit Harrington, who stars as Jon Snow, also received a nomination for Best Supporting Actor, Drama category, as the New York Times reported.
"Downton Abbey", which picked up eight nominations previous year but won only for hairstyling, marks its final season with 10 nods, including a fourth in the prestigious outstanding drama category.