The Rio Olympics ended Sunday night with a festive Closing Ceremony - but the drama from the Games lives on, particularly for US swimmer Ryan Lochte.
After a week of intense worldwide media attention and anger in Brazil, the financial repercussions were swift for Lochte as Speedo USA, the luxury retailer Ralph Lauren and the mattress company Airweave all announced that they would part ways with the 12-time Olympic medalist.
Becoming the first major sponsor to cut ties with Lochte due to the incident, Speedo said that it can not condone Lochte's behavior which is against the values they stood for. But in a statement on Monday, Macy's said the move was actually a scheduled marketing change.
Japanese mattress maker Airweave, which last week had said it would stand by the 32-year-old, yesterday said it had decided it would not renew the endorsement, which had been made for the Rio Games.
Finally Japanese mattress manufacturer Airweave also dropped Lochte, saying that "after careful consideration" it had chose to end the partnership. "We remain committed to supporting Team USA and the athletes preparing for the Paralympic games".
The US Olympic Committee issued an apology on Friday and the 12-time Olympic medallist made his own apology on Sunday in an interview with Brazil's largest broadcaster, Globo TV. It appears that the swimmers vandalized a public restroom and then got into an argument with the security guard, giving him $50 for the damages they caused.
In the wake-yes, that's a swimming joke-of Ryan Lochte's Rio debacle, the swimmer has lost four of his sponsors. Lochte previously claimed that he and his team mates were heading to the Village when "robbers" pointed a gun on the group - asking for money. He later apologized, calling his behavior "immature" and saying he was "very intoxicated" and plans to take full responsibility for his actions. He also told Lauer that he "overexaggerated" the first account and "if I'd never done that, we wouldn't be in this mess".
"I respect the athletic performance of Ryan, and as long as he is a respectable athlete, he will remain the USA ambassador for Airweave as long as our partnership agreement remains effective", Airweave founder Motokuni Takaoka told Bloomberg. When asked about the possibility of being dropped by his sponsors in an interview for NBC, Lochte said that was something he was going to live with. He said he was still under the influence of alcohol when he talked to Bush.
"If the USOC says I can't swim anymore, I think that would be the most hurtful, just because I put so much time and effort into this sport".
Lochte, who dyed his hair white for the games and had it turn a light shade of green from the pool, had changed his hair back to its regular shade of brown for the interview, which was conducted in NY.