How A Dog's Purpose's Controversy Affected Its Opening At The Box Office

The film took in $40 million in its opening weekend last week, and could pick up $25 million if this current pace holds, analysts said. Instead, that crown goes to the Dennis Quaid and Josh Gad film A Dog's goal, which pulled in $18.4 million and second place. The Lasse Hallstrom-directed film had been tainted by a leaked TMZ video in which it looked like a German Shepherd was being forced into a pool of rough water. What you need to know is that former light heavyweight champion Jon Jones - never a stranger to controversy himself - bought a ticket to A Dog's objective yesterday and live tweeted his experience.

As we learned on this week's UFC-themed episode of It's Always Sunny in Philadelphia, there are only two things you can not recover from in life and one of them is being mean to dogs, and as such, the film has been widely boycotted by the animal loving community and is likely to suffer huge losses at the box office this weekend.

Fox's "Hidden Figures" was in third place, with 14 million dollars in sales projected for this weekend, and an estimated 104 million dollars in sales over six weeks. The film starring Taraji P. Henson, Octavia Spencer and Janelle Monae has been a critical and commercial success - the Oscar nominee holds a "Fresh" score of 93 percent on Rotten Tomatoes.

That includes Resident Evil: The Final Chapter, which managed just $13.9 million - good enough for fourth place.

The film was expected to earn between $17 million and $20 million this weekend based on those who viewed pre-release audience surveys. Its CinemaScore is B.

The critically acclaimed "Split" earns a straight weekend box office victory in the US.

"La La Land", which added $12.1 million to its haul (cume now $106.5 million), remains #5. And Gold, The Weinstein Company's new adventure starring Matthew McConaughey, opened at #10, with an estimated $3.5 million.

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