The coffee company's CEO Howard Schultz is just one of the many CEOs who have been alarmed by Trump's Muslim ban - and he is fighting back by planning to hire 10,000 refugees within the next five years.
In a message to Starbucks employees addressing several aspects of President Trump's recent policy moves, Schultz also said the company is helping employees affected by the executive order temporarily barring citizens from seven predominantly Muslim countries from entering the U.S.
Mr Schulz said he wrote to employees with "deep concern, a heavy heart and a resolute promise" - adding he wanted them to know that the firm would "neither stand by, nor stand silent, as the uncertainty around the new administration's actions grows with each passing day". The directive has been criticized by US allies Canada and Germany.
Schultz said that first, the ones who have served the United States troops as interpreters and support personnel will be the initial focus for employment.
Starbucks declined to say how many employees are affected. Starbucks will begin its hiring focus in the USA - sending a clear message to Trump - via those people who have served with US troops as interpreters and support personnel in various countries where USA forces have sought support. Schultz mentioned his support for the Deferred Action for Childhood Arrivals program, which allows temporary deferred action from deportation for undocumented immigrants brought to the U.S.as children. The company reimburses such Dreamers the biennial fee they must pay to stay in the program.
Schultz will step down as CEO in a few months to focus on new high-end coffee shops, handing the top job to Chief Operating Officer Kevin Johnson, a long-time technology executive. Meanwhile, Schultz said Starbucks is keen on "Building Bridges, Not Walls, With Mexico", an apparent swipe on Trump's plan to erect a border wall to separate the USA from Mexico.
We are in business to inspire and nurture the human spirit, one person, one cup and one neighbourhood at a time... "You have my word on that".