On Tuesday, the Walt Disney Company and Google severed ties with the 27-year-old YouTuber, whose real name is Felix Kjellberg, after the Wall Street Journal highlighted the fact that he'd posted several videos featuring antisemitic or neo-Nazi "jokes", including one where he paid two men to hold a "Death to All Jews" sign. Referencing the January 11 video with the anti-Semitic sign - which he paid two men to hold via the freelance website Fiverr - he noted that he was trying "to show how stupid the website is and how far you can push it by paying $5". "I'm sorry for the words that I used as I know they offended people", he says early on.
He also shared a link to a Wired article which suggested PewDiePie was "kinda racist" and added: "I hope all you see this PewDiePie coverage and remember this forever: the main stream media lies!"
He said that as a "rookie comedian" he could take jokes too far.
Felix also explained that his anti-Semitic joke produced by two guys he paid $5 on Fiverr was meant to show how far someone would go when paid $5, although he acknowledged that the joke was ultimately inappropriate.
But Pewdiepie also blames the media for taking his jokes out of context, calling him a Nazi, and feels the news against him is a "personal attack".
I've no doubt that after long, the fuss will die down, Pewdiepie will go back to making annoying, cringeworthy videos, and millions of people will continue to watch them. In December, he announced that he was going to delete his channel at 50 million subscribers (he didn't) because of some changes he didn't like to how YouTube shows videos to people on the site.
As to White nationalists supporting his videos, Kjellberg said that he does "not support these hateful groups in any way". The video, starting there and picking up after his apology, is framed with a me vs. them mentality.
"It was an attack towards me", Kjellberg continued.
PewDiePie signs copies of his new book "This Book Loves You" at Barnes & Noble Union Square on October 29, 2015 in New York City. Saying something racist or otherwise offensive and then responding to outrage by, essentially, accusing the opponent of not getting the joke, is a core part of the Internet that has helped to make PewDiePie a success. Is there any hate in what I do? No.
He concluded his video on Thursday with a message to the Wall Street Journal: "I'm still here, I'm still making videos. Absolutely not. Personally, I think they are the ones normalising hatred".
"I think of the content that I create as entertainment, and not a place for any serious political commentary", he said.
"I understand these things have consequences".