A model let someone dangle her a thousand feet in the air from the side of skyscraper to get a good photo.
It's also attracted plenty of criticism in the comments section alongside the video on Instagram, with some labelling the stunt "stupid", "crazy", "ridiculous" and "dangerous".
But now many of her followers have called her out for her lack of regard for her own safety, with many noting that she wouldn't have stood a chance of survival had she fallen. One of her photoshoot videos on Instragram has over one million views and almost 2,500 comments.
"If I was your parent I would smack both you and the guy with the beard".
She said: "I still can not believe that I did it".
During one of the pictures, the model can be seen closing her eyes and calmly leaning out of the building while her hand is being held by the assistant.
Cayan is one of the world's tallest skyscrapers, and the images show the incredible Dubai skyline, with all the shorter buildings way below her. The residential tower opened less than four years ago is more than 1,000 ft tall.
In today's world of endless selfies, one social media star proved how far - or high - one will go to get the best glamor shot.