Apple has a new permanent feature for Indie Games on the App Store.
The addition of a dedicated indie games storefront in the App Store should make it easier for indie developers, who often struggle to compete with major game companies with unlimited funds, to have their games recognized and discovered by customers.
Independent games have always been a crucial slice of the iOS app market.
The official Twitter account of App Store Games also confirmed the new permanent indie games page in a post on Friday.
Initially, this collection appeared to be just another promotion meant to give indie titles a push.
The section kicked off today and will run indefinitely, according to Apple, featuring new games daily, along with highlighting older titles. Leading up to the official unveiling and launch of Indie Showcase, Apple spent the last two weeks promoting an eclectic batch of indie titles at discounted rates on both the home and games pages. A dedicated section for finding these titles offers developers a way to get in front of potential new users, without having to pay for App Store Search ads, or other ads on sites like Facebook. App Annie's figures were slightly lower, at 75 percent of all App Store revenue.