Ban by U.S. affect over 50 flights from 10 airports, including major global hubs like Dubai and Istanbul.
In addition to the risk of losing passengers and suffering a nosedive in client satisfaction, the impacted airlines will also have to bear the costs of checking in and screening more luggage, said experts. "The service will be free", an airline statement said. Those items can be stowed in checked baggage, however.
While Dubai's Emirates Airlines has announced a new laptop and tablet handling service for its passengers flying to the USA and showcased an ad starting Hollywood actor Jennifer Aniston about its massive in-flight entertainment system, Royal Jordanian suggested 12 things you can do on a 12-hour flight with no laptop or tablet.
Qatar Airways, Turkish Airlines, and Saudi Arabian Airlines all tried to appeal to passengers embarking on half-day long flights by reminding them how extensive their entertainment services are. Security experts and other industry professionals have questioned the motives of this ban, however, asking whether it will actually make the US safer from potential threats. Some in Turkey say the new restriction could undermine the Turkish aviation industry.
Royal Jordanian, one of several airlines affected by the new rules, attempted a humorous response instead.
An Emirates spokesperson said it would allow people travelling on the Mumbai-Dubai-US sector to use their laptops and tablets until just before boarding.
He called the policy "a little ill-conceived" as it leaves open the possibility of using connecting flights to bring electronic devices into the cabins of US-bound flights. "We were shocked after viewing Istanbul's Ataturk International Airport in this list".
The Americans "could have visited the airport and prepare an assessment report", he said.
The video, featuring Hollywood actor Jennifer Aniston, comes with the tag line: "Let us entertain you".
Another user said: "Extremely well played, @emirates But business people need to work, will you provide tablets with office apps for the flight?"
The ban, which does not apply to United States carriers, has any industry experts saying that it is a form of trade protectionism to make the American legacy airlines more convenient.