Berkshire Hathaway chairman Warren Buffett drinks a can of Cherry Coke at the Berkshire Hathaway annual meeting in Omaha May 1, 2010.
A cartoon rendering of the billionaire investor is appearing on special edition Cherry Coke cans all over the world's most populous nation.
Cherry Coke has been sold in the US since 1985.
He's also a heavy user of the product: Buffett has said that he drinks about five cans of Coke per day, and he's frequently seen sipping the beverage at public events. "I was in the right place at the right time as the Chinese looked around for famous investors", Buffett told Yahoo Finance.
But in China, Buffett is kind of a rock star.
"Cherry Coke using Warren Buffett is a pretty authentic choice", he said.
At his annual meeting a year ago, Buffett proclaimed, "I have not seen evidence that convinces me that it'll be more likely I reach 100 if I suddenly switched to water and broccoli".
Cherry Coca-Cola was first launched in the USA in 1985, it was only just introduced to the Chinese mainland on the 10 March.
Buffett's appeal has attracted big money in China in the past.
"We honestly were surprised when Mr. Buffett agreed to the idea", said Shelly Lin, Coca-Cola China's Marketing Director for Trademark Coca-Cola. Last year, more than 3,000 Chinese investors traveled to the meeting and the webcast of meeting only had translation in Mandarin.