Few ads run on 'O'Reilly Factor' as boycott takes effect

Now, Fox News and O'Reilly have said nearly nothing about the recent report that five women received about $13 million from O'Reilly or Fox News' parent company, 21st Century Fox, to settle allegations of sexual harassment and inappropriate behavior by O'Reilly.

MSNBC's "The Rachel Maddow Show" topped Fox News stalwart "The O'Reilly Factor" in the key demo Wednesday night as Fox host Bill O'Reilly is still dealing with fallout from recent revelations of multiple sexual harassment claims. The company has a contract with Fox that doesn't specify which program its ads will air on, and has no plans to change its strategy, said Cheryl Reed, spokeswoman for the company that offers crowd-sourced reviews of local businesses.

He has reportedly hired noted crisis communications expert Mark Fabiani, who once served as special counsel and legal spokesperson for President Bill ClintonBill ClintonOnly seven ads run on Thursday's "O'Reilly Factor" GOP triggers 'nuclear option, ' gutting filibuster in Gorsuch fight Walker's welfare reform makes Wisconsin model for the nation MORE and his administration from 1994 to 1996. In addition, Fox News was again number one in total viewers in primetime with 2.3 million for the week compared to 1.7 million for MSNBC. On average, his show drew 3.98 million viewers nightly for the first three months of 2017, his largest quarterly average in the show's two-decade history. Day by day, the number of companies to distance themselves from O'Reilly has ballooned. The people that are staying will have to be OK with the decision they're making.

She said that advertisers that stay on the show could trigger consumers to boycott their products or services. "I think he shouldn't have settled; personally, I think he shouldn't have settled".

On April 1, The New York Times reported that five women had received payments totaling almost $13 million from either O'Reilly or 21st Century Fox "in exchange for agreeing to not pursue litigation or speak about their" reports about of sexual harassment involving O'Reilly.

O'Reilly produces more revenue than anyone else for Fox News, according to research firm Kantar Media and reported by USA Today. Most recently MyPillow, Pfizer and LendingTree have all looked into pulling their ads from O'Reilly's show.

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