"This is, like, completely my idea, and now they're doing it".
Criticism on social media ranged from some accusations that the imagery was tone deaf and trivialized protests for social justice, to outrage over evoking a widely-circulated photo of Black Lives Matter protester Ieshia Evans a year ago in Louisiana.
While the commercial reportedly was filmed in Thailand, the logo on the sleeves of the actors is very similar to the official San Francisco police logo, as seen on the department's Twitter account. And they think it's gonna go bad because there's kind of, like, a standoff.
The ad featured Jenner, a model, leaving a photography shoot, snatching off her blond wig, and joining a protest march.
Madonna and Pepsi have a bit of a background story together.
"Isn't that like the best ad ever", Bennet's character asks his sister, Carrie, before being hit with the inevitable. Bennett's clueless ad exec drones. "Sort of tone deaf?" he repeats at one point.
Still, to try to get in tune with the times, advertising is getting getting increasingly politicized.
People began to respond questioning Leomie's opinion, suggesting that Kendall should have read the storyboard or backed out of the ad once she was filming or it had finished. "Uh-huh... No, we're celebrating these cultures!... Mm. Mm. Oh. We also apologize for putting Kendall Jenner in this position".
As the other side of the conversation, Bennett returned, "Oh".
Many people are angry with the way that Pepsi has appropriated the imagery and language of protest movements to sell soda.
He asks them to pass the phone to a black neighbor.
"What would you do if you were in my situation?" "Just run to my vehicle?"
Indeed, post-apology, one way to recoup their reputations would be for Pepsi and Jenner to donate funds to political groups combating racism. But it's too late - Jenner, played by Cecily Strong, is already on set and ready to star in the "cute" ad.