Against such backdrop, Sony has confirmed its move at its annual 2017 Investor Day event that it will now only be focusing on flagship and mid-range models in future. In Japan, though, Sony did manage to hit 85% of its intended volume targets but apart from that, the company couldn't cross 31 percent. This means that its recently announced Xperia XZ Premium and XZs flagships, and its mid-range Xperia X1 and XA1 Ultra will have to perform well.
Highly anticipated, the Sony Xperia XZ Premium is officially available in preorder in France, from today, with a mouth-watering offer. The Xperia XZ Premium is the first smartphone to come with support 4K HDR.
"As we enter this new phase of the Xperia X series, we hope that we can continue to deliver products that are as effective as they are innovative", said Sony Mobile Country director for Malaysia Andrew Cheong. Both featured relatively premium specs, but were priced more affordably to entice users who didn't want to spend big bucks on a fully-fledged flagship phone.
These devices will most probably be unveiled at IFA in September where Sony historically has a penchant for releasing new smartphones.
Sony Mobile has struggled to secure a dominant proportion of market share in recent years. It will also only focus on markets where it can leverage its brand strength. That phone, slated for release in the USA later this year, promises premium features such as a camera capable of shooting super slow motion as well as a Qualcomm Snapdragon 835 mobile processor. Since these smartphones are not true flagships, such phones have met with lackluster sales.
Similarly, the Xperia X Compact also received a 3/5 score, and was slammed for its "ugly design, slow and unreliable camera" and the expensive price.