Google Hires Apple SoC Architect to Build Custom Chips for Pixel

Google seems to be working on something new, as the company has hired Manu Gulati. This is the same guy who worked on creating Apple's A series chipsets which are known for near ideal optimization with iOS. They've had to accept Google as a hardware competitor for years, to varying degrees, but they've also known that Nexus and Pixel phones were using off-the-shelf chips that reduced their ability to stand out. The idea of Google producing its own hardware for future smartphones has been floating around for a while but with a chip development expert now in the ranks, it is closer than ever to reality. The Information even reported in 2015 that Google was considering developing its own chips to compete with Apple. We may be looking at the beginning of an Android performance revolution in the works! Well, it means that Google just got very serious about creating custom processors for its Pixel lineup of devices. The chips are well optimized for iOS that's why they perform excellently well.

"The Cupertino-based computer maker filed a total of 15 chip-related patents that credit Gulati as one of the inventors".

As for when we might see Gulati's work inside of Google's phones, we aren't sure yet. If Variety is accurate, Google is betting either on the Pixel line's continued growth or is willing to take the likely financial hit that comes with making chips in smaller batches.

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