The competitions are becoming popular beachside events.
Mr McCoy's deadpan delivery was the highlight of many BBC News viewers' Monday afternoon.
He even teases the segment with, "Just bear in mind, it is August", setting up the clip with as much silly season enthusiasm as he can muster.
He then laboured through a series of dog-related puns, each one making him grimace slightly more than the last.
Held on Saturday at Linda Mar Beach in Pacifica, California, dogs came by the dozen to show off their impressive surfing skills. "That's the bottom line", Homer Henard, whose 6-year-old dog Skyler took part, told The San Mateo Daily Journal.
Obviously, there are awards for first, second and third place winners and surfing divisions of small, medium and large dogs, but other prizes are awarded for tandem dog surfing, ball fetching and doggie beach fashion.
As the camera pans back into the BBC newsroom, a deadpan McCoy wraps up a story that seems to have been a painful experience: "That's a shame, we've run out of pictures".
He continues to sigh his way through the report and his face falls in despondency as he says 'here are the pictures'.