So why is the Detroit Red Wings' storied symbol being used by at least one white nationalist group?
A slightly modified version of the team's distinctive red-and-white logo is being used at the "Unite the Right" rally by a MI group calling themselves "The Detroit Right Wings".
Scores of white nationalists with torches marched, chanted racial slurs and attacked counter-protestors in Charlottesville, Va. last night.
"We are exploring every possible legal action as it pertains to the misuse of our logo in this disturbing demonstration", the statement added.
Some of the protesters were seen carrying signs that appeared to have the Red Wings' logo on them.
The Detroit Right Wings are part of the Identitarian movement, which began in Europe but has spread across the Atlantic Ocean in recent years. It is not yet evident whether that group was in attendance in Charlottesville.
In a statement, the NHL shared outrage with their Red Wings over the appropriation of the team logo, saying, "This specific use is directly contrary to the value of inclusiveness that our League prioritizes and champions".
A state of emergency has been declared in Charlottesville - home of the University of Virginia - as violence has broken out between "pro-white" groups and protestors.