European firm KA Design said it hoped to "share the beauty of this symbol detached from the hatred associated with it" by printing it on T-shirts and hoodies and jumpers. So we ended up using this symbol with the aim of sharing its opposite values: love, peace and freedom.
A clothing company is apparently so interested in pushing the boundaries of fashion, it's tried to make the swastika a "symbol of love and peace". "And absolutely anti-Semitic. Shut this campaign off". We get what you were trying to accomplish, but some things need to just stay in the past and be burnt. "Please rethink this. You can still save your company with an apology". A video released by KA Design in July championing its effort has more than 2 million views, but seems to be going viral for all the wrong reasons.
On the company's Facebook page was a post announcing that "Hatred and Nazism have won". The t-shirt appears to be a salute to the Nazi Party.
In an interview with Dazed and Confused magazine, a representative of KA Design defended the company's attempt.
KA design says it wants to reclaim the symbol infamously used by the Nazis, and return it to its original meaning of peace and love.
The person also said that no one at the brand had any fashion experience and declined to give any sales figures.
KA Design put out a statement on its Facebook page - illustrated with a tilted swastika replacing the letter "O" in the word "Love" - saying Teespring "has nothing to do" with the swastika designs on its items. "We have some plans for the future that we are not going to reveal".
The US-based Anti-Defamation League (ADL), wrote: "This is an offensive use of #Nazi imagery". To this day, it remains the primary symbol left by anti-Semites when they commit hate crimes of vandalism and similar offenses.
In what may the oddest product placement in LGBT history, a clothing company chose to sell gear which merges the swastika with Pride colors on Teespring.
MailOnline has requested further comment from KA Design.
Many T-shirts are so comedic that they can leave wearers and observers in figurative stitches, but other tops can inspire people to ponder what often possesses companies to have the literal fasteners bear controversial and questionable messages.