Apple is on a mission to bankroll Hollywood-grade original video, and its first publicly-revealed purchase involves legendary director Steven Spielberg. Last month it was reported that the duo has been shopping for a Game of Thrones-style drama, and today The Wall Street Journal says Apple has struck a deal with Steven Spielberg on a new sci-fi series.
Amazing Stories ran for two seasons between 1985 and 1987 on NBC, and told tales of wonder and horror, much like The Twilight Zone.
"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved "Amazing Stories" franchise", Jennifer Salke, president of NBC Entertainment, said in a statement.
According to the report, the order is for 10 episodes, each with a budget of $5 million. Spielberg himself also directed two episodes during the show's first season in addition to co-creating the series. They were given a budget of around $1 billion for original programming, and it appears that they went straight to one of the biggest names in entertainment to kick off their tenure.
Whether or not these new players will attract an audience will likely depend on content, not distribution mechanism.
Apple has committed $1B to developing original programming over the next year and has hired top talent including former Sony TV executives Zack Van Amburg and Jamie Erlicht.
It is unknown when this series will premiere just as it still remains a mystery exactly how Apple will deliver content to users.
If Apple has great ambitions than promoting its music streaming service then we can probably expect future releases to be built into the TV app for iOS and tvOS.