Beginning (and possibly ending) October 21, the Venison Sandwich will be sold at all Arby's locations while supplies last.
The nationwide rollout comes after Arby's first sold it in 17 locations - a lot of them located in popular deer-hunting hot spots like Wisconsin, Tennessee and rural Pennsylvania - last fall.
Launched in five "hunting-centric" states last time around, the requests to bring it back - and to a broader audience - led Arby's to add the sandwich to menus nationwide.
Early response to the upcoming sandwiches online seemed positive, though the 2016 offer did generate detractors who vowed to boycott Arby's.
"If people are interested in trying the sandwich, the only way to guarantee they can get one is to get there when we open or a little before and make sure they are in line, just like the folks a year ago", Chief Marketing Officer Jim Taylor suggested, USA Today reported. The gamey meat might sound like an unusual addition for a fast food chain - even one with a slogan that touts "We have the meats" - but a lot of people sang the sandwich's praises on Twitter during its original release and many locations sold out quickly. Starting October 21, Arby's customers and gamesmen in Thornton, Colorado, Casper, Wyoming, and Billings, Montana, can bag the new Elk Sandwich for a limited time.
While both game meat sandwiches are intended for mass appeal (at least the Venison Sandwich, for now), the prioritization of specialty sandwiches signals a move by Arby's to target the consumer base of American hunters, a demographic of 20 million potential customers. The sandwich features a tender elk steak topped with blackberry port steak sauce and crispy onions on a toasted specialty roll. That special meal will also be available on the same day the chain releases the venison sandwich.