Dannon goes with Dak Prescott after dropping Cam Newton

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Newton's flippant dismissal of a female journalists ability to be knowledgeable about the game of football saw him lose the endorsement nearly immediately. Prescott leads all National Football League players with endorsement deals in 2017, which include Pepsi, Frito-Lay and Beats.

At his Wednesday press conference, Newton was asked a question about the Panthers' Devin Funchess during which Jourdan Rodrigue brought up the wide receiver's physicality on pass routes.

After being asked by the Charlotte Observer's Jourdan Rodrigue about wide receiver Devin Funchess' "physical routes" during Wednesday's press conference, Newton responded by saying, "It's amusing to hear a female talk about routes like ... it's amusing".

Prescott is set to shoot his first TV spot for Dannon later this week in Dallas, Schefter reports.

Newton issued an apology a day after the incident, but according to ESPN, Dannon Yogurt had moved on by then.

It's believed his sponsorships will pay him around $3 million a year, equating to be more than five times his Cowboys salary.

"To the reporters, to the journalists, to the moms - super moms - to the daughters, the sisters and the women all around the world, I sincerely apologize", Newton said.

Newton has since apologized, saying that he tries to be a role model in the community and that the remarks were "extremely unacceptable".

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