Italian fashion house Gucci to stop using fur

Gucci Fur Loafers

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Bizzarri said the new approach was made possible thanks to Gucci's creative director, Alessandro Michele, who was appointed in 2015.

"During the selection of a new creative Director I wanted to find someone who shares the same values".

Bizzarri told Vogue of the decision: "We've been talking about it, Alessandro [Michele] and I, for a few months".

Gucci plans to organize a charity auction of their remaining fur items, with all proceeds benefitting LAV and the Humane Society, Glamour reported.

The agreement is with Humane Society International and the Fur Free Alliance, so you know it's legit.

Announced that Gucci would no longer use fur of mink, steppe wolf, sotovogo dog, Fox, rabbit and other animals, which were bred or caught in the wild.

"Gucci's decision is a game-changing moment in the fashion industry", HSUS's PJ Smith enthused.

Marco Bizzarri, CEO of Italian luxury fashion brand Gucci, has announced it will stop using fur as from its Spring-Summer 2018 collection.

In June, Yoox Net-A-Porter, a multi-brand online luxury retailer, adopted a fur-free policy on accessories and clothing sold on the site. "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".

Gucci, part of Paris-based Kering luxury conglomerate, joins a number of other brands in the Fur Free Alliance, an global group which campaigns on animal welfare and promotes alternatives to fur in the fashion industry. So it's a dramatic reform, but Gucci will be in good company, joining a growing cadre of anti-fur brands that includes Armani, Stella McCartney, and Calvin Klein.

Gucci will be included in the Alliance of opponents of the fur - the global group that organizes campaigns for the rights of animals and promotes the development of alternatives to fur in the fashion industry.

Fur farming was banned in the United Kingdom in 2000.

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