Pizza Hut unveils 'Pizza Parka' as part of new ad campaign

The first layer is 3M Thinsulate Insulation- the same technology that is commonly used in ski jackets to keep you warm and dry.

If you love pizza and pizza ephemera, then the firm has its eye on you with its limited edition Pizza Parka. "This is just another way that Pizza Hut is making it easier for pizza fans to get a better pizza".

Winter is coming. And as you prepare yourself with an updated winter wardrobe, America's largest pizza chain Pizza Hut is too, with a new-and-improved, limited-edition "Pizza Parka" to accompany the launch of its new delivery pouch.

Ever wonder what your pizza feels like when it's waiting to be delivered to your door?

"What better way to showcase how hot our new delivery system keeps our pizzas than outfitting some of our biggest fans with a winter parka made from the same materials", said Allen. Most people wouldn't necessarily get excited about a new type of pizza insulation, but when you promote the new technology with an accompanying incredible apparel product, you tend to get more press. Said Allen. Anyone who orders online between now and the end of the month, will automatically be entered to win a Pizza Parka.

The multi-billion dollar pizza company has spent the last two years researching and developing an all-new delivery system, utilizing thermal technology to help keep your pizza warm. It also has a smartphone pocket that you can bash in return for pizzas. Brands Inc (NYSE:YUM), which owns Pizza Hut, is reportedly addressing this very issue. The program is rooted in the foundation set by the Pizza Hut BOOK IT!

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