Porsche Launches New Sports Car and SUV Subscription Program

2017 Porsche Cayenne S E Hybrid Platinum Edition

2017 Porsche Cayenne S E Hybrid Platinum Edition Enlarge

Porsche announced today that it's launching a new month-to-month subscription service called Porsche Passport, giving members on-demand access to up to 22 different Porsche variants.

If the program is successful in Atlanta, it will be added to other cities, but Porsche has not announced any timing. For US$3,000 a month, drivers get access to 22 different Porsche models. Expansion into other markets will be determined after feedback from Atlanta customers, a company spokesperson told The Verge on Tuesday.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations", said Porsche North America CEO Klaus Zellmer. Prospective members will need to pay a US$500 ($643) one-off activation fee, and membership is subject to background and credit checks.

Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips".

Actually using Porsche Passport will be done through the new app, available in Android and iOS versions.

Assuming you're approved on both, subscribers will be able to choose their preferred vehicle in the app, and set up their same-day or future scheduled deliveries.

Porsche Passport is a partnership between Clutch Technologies and Porsche's North American office, both of which are headquartered in the Atlanta area.

Porsche wants to expand the program across the USA - no word on Canada - but will gauge customer reaction in Atlanta before it makes a move. But even though a new subscription program to be piloted by the German automaker is certainly still intended for the well-heeled, it would chop a few zeroes off the cost of such a lavish lifestyle, at least in the short term.

"The service is called "#Porsche Passport", and is expected to start in November. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

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