But President Donald Trump appears to be ignoring whatever positive PR strategy his adviser Bossert is going with, instead tweeting on Sunday morning that only "Fake News" and "politically motivated ingrates" were criticizing his administration's response. "They are working exhaustively to lift themselves up".
Last night was Saturday Night Live's season premiere and Weekend Update Anchor Michael Che went all the way in on President Trump for his trifling response to the devastation Hurricane Maria has left in Puerto Rico. "When you are drinking from a creek, it's not a good news story".
Would you agree those feats were also a tad logistically challenging, Long? Someone will say, 'Right this way, sir.' They'll clear a path. [Cruz] has been working 24/7.
The tweets coming from a president ensconced in his New Jersey golf club sought to defend Washington's efforts to mobilise and co-ordinate recovery efforts on a United States territory in dire straits nearly two weeks after Hurricane Maria struck.
The Vermont lawmaker says on CNN that Trump's tweeting from his "fancy golf club" in New Jersey attacking San Juan mayor Carmen Yulín Cruz "is unspeakable". I keep saying it: SOS. "Let's not talk about jurisdiction, head-on collisions, let's talk about how we can make sure that people get stuff fast and easy". "They want everything to be done for them when it should be a community effort".
One remarkable sign of progress noted by FEMA was the San Juan Airport is open for business and can now handle 250 flights a day.
Since the hurricane hit, Cruz has emerged as prominent voice on need for aid since hurricane.
Wallace asked whether Long felt it's a mistake for people in Washington to refer to the relief thus far as "a good news story" when millions of people are still seriously struggling.
Che, however, took the political commentary up a notch.
Puerto Ricans have defended Cruz. They're just some of the faces of Portland doing their best to help Puerto Rico.
"When the president gets attacked, he attacks back", said Treasury Secretary Steven Mnuchin, who added that the mayor's comments were "unfair, given what the federal government has done". "I think FEMA's done a terrific job, given a very hard situation". You're going straight to hell. "I guess he likes to play this Twitter game". Cruz said. "If you don't get fed for seven to eight days and you're a child, you are dying. There's no time for that". Schumer says Trump should focus on helping Puerto Rico instead of tweeting against Cruz, "who's watching her people die".
There was no electricity in most of the island, and frequent brownouts in the hospitals, she said - and meanwhile the Federal Emergency Management Agency "asks people to register on the phone or Internet". He said 33% of the telecommunications infrastructure is back up and close to 50% of water services have been restored. First it was Hurricane Harvey in Texas where the city of Houston was damaged worst of all.
But Cruz has said she believes the administration's approach to the crisis has had a chilling effect, preventing some officials from joining in to criticize the federal response.
CORRECTION: This story has been revised throughout to correctly attribute all quotes to the interview subjects who said them.