Amazon Rolls Out Pop-Up Shops in Pasadena Whole Foods Stores

Amazon said it will turn more than 100 of its Whole Foods Market stores into sales outposts for Amazon’s expanding line of electronics

Amazon Rolls Out Pop-Up Shops in Pasadena Whole Foods Stores

Amazon isn't waiting until the new year to make major changes at Whole Foods Market.

With Amazon now the owner of the Whole Foods healthy-eating grocery chain, it should come as no surprise that it'd start putting its products on the shelves next to desiccated fruit and quinoa parcels.

Meanwhile The Wall Street Journal reported this week that Amazon has consolidated its physical retail and fast-delivery operations under a veteran lieutenant of Chief Executive Jeff Bezos, as it integrates its new Whole Foods Market unit with related businesses. The two are teaming up to offer in-store discounts on Amazon devices, including the Amazon Echo, Echo Dot, Fire TV, and Fire tablets, at over 100 Whole Foods stores.

AmazonFresh and Whole Foods are getting new leadership.

These efforts come in tandem with a further incorporation of Prime Now, while seeking to fulfill its promises of lowering prices, delivering Amazon lockers, and offering Prime benefits to subscribing in-store shoppers. He has recently added Prime Now and AmazonFresh to his responsibility.

Staffed Amazon pop-up stores will open in a handful of Whole Foods sites starting next week - including in Chicago, Rochester Hills, Mich., Denver, and Pasadena, Calif. - giving customers the chance to try out the devices. Just last week it was reported that AmazonFresh would be eliminated in certain ZIP codes around the country.

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