It's hard not to associate the word "luxury" with the Mercedes-Benz S-Class, so much so that Emirates Airline used one as its inspiration for the completely redesigned First Class in its Boeing 777 fleet.
"As a pioneer, Emirates implemented the concept of the First Class suite as early as 2003".
When talking to FlightGlobal about the new competition back in 2014, Emirates Airline president Tim Clark described the 787-10 as a "10h-capable" aircraft, and indicated a requirement for a widebody able to serve medium-range sectors from Dubai where the focus was on good economics rather than ultimate payload/range performance.
We still have to wait to see Jeremy Clarkson in the Grand Tour Season 2, but you can see him now in the new Emirates Airlines commercial. The carrier began its operations mimicking Southwest Airlines and flying shorter flights around the region with fewer frills.
"Economy Class seats have adjustable full leather headrests, and the inflight entertainment system has been upgraded for all cabin classes".
"I take guidance from my bosses, basically, if they want to take it on, we can do a lot of things", said Clark. "They (Airbus leaders) are all here", Clark said.
Sunday's Boeing deal comes after Emirates in 2014 canceled an agreement with Airbus for 70 long-range A350 jets after the plane maker made a decision to redesign parts of the airplane.
However, Airbus no longer seemed to expect the order to come through at the Dubai Air Show. While most of the suites offer window views (along with complimentary binoculars), ones positioned in the middle of the plane boast "virtual windows", with real-time views projected via live stream.
"It gives us far more in our arsenal to deal with the type segmentation of demand that we're looking at in the next decade", said Clark. There are six fully enclosed cabins Emirates Boeing 777 jets. Emirates is owned by the Dubai government. That's more than double the 104.2 million passengers that used Atlanta's Hartsfield-Jackson International Airport in 2016, the world's busiest airport.