Some people were fooled by this fake John Lewis advert

John Lewis store ruins anticipated Christmas ad by selling toys three days early

Some people were fooled by this fake John Lewis advert

Unfortunately you're going to have to submit yourself to Guy Garvey's droopy tones as the song on this year's ad is an Elbow cover of The Beatles" "Golden Slumbers'.

The previous two years have featured Buster the boxer dog, and Monty the penguin, but this year's ad features a different kind of creature: Moz the Monster.

Admitting that he was nervous about taking on the project, Michel said: "When I told my ex-girlfriend I was doing the next John Lewis Christmas film she said, "You have big shoes to fill, this John Lewis commercial must make people cry, don't forget".

John Lewis's latest Christmas ad was unveiled this morning, and features an adorable monster under a child's bed named Moz, with the monster and the boy creating a bond despite initial reservations.

"Last week I showed it to her and she cried".

Who is the little boy in the John Lewis Christmas advert?

"'Moz and Joe's story is magical and heart-warming and I'm sure it will be loved customers, young and old".

The premiere comes after the story was nearly ruined by John Lewis, who released the toy version of Moz the Monster in stores, before it had been aired.

An ad called The Fox and The Mouse began circulating on social media, purporting to be the official John Lewis ad.

Others flooded to Twitter to complain, with one saying: "I am a little bit gutted I'm not hysterically crying".

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