Watch Series 3 Helps Apple Inc. Reclaim Its Wearables Crown

Apple has once again emerged as the no.1 in the wearable band market in a quarter said Canalys Research in its latest market report

Apple has once again emerged as the no.1 in the wearable band market in a quarter said Canalys Research in its latest market report

Launched in September, Apple Watch Series 3 played a major role in pushing Apple back to the top spot. "The ability to go for a run with just your Apple Watch or go for a quick errand without your phone while staying connected is a game changer".

The only official metric that Apple (NASDAQ: AAPL) disclosed about Apple Watch during last quarter's earnings release was that the smartwatch enjoyed "unit growth of over 50% for the third consecutive quarter".

The new device, Apple's first that connects to the internet without being tethered to a smartphone, took the US mobile giant to 3.9 million shipments in the recent Q3 2017, according to new data from Canalys. According to Canalys estimates, as many as 800,000 units of the Apple Watch shipped in Q3 were cellular-enabled. For the end of 2017, Canalys expects a strong Q4 thanks to new models promising boosted performance and battery life, as well as seasonal sales for the Holiday period.

Jason Low added that "In China, customers with high expectations are being driven away by the service disruption fiasco in the country".

Following a lull a year ago, smartwatches seem to be in high demand.

These are still the names in the top 3 - for Q3 2017 Apple leads, followed by Xiaomi and Fitbit.

Smartphone makers Huawei and Samsung also make their own series of smartwatches, some of which are created to rival the Apple Watch, but have had to contend with 6% and 5% share, respectively.

"While health features continue to be the core focus, vendors are striving to increase the value of smartwatches by prioritizing design and highlighting key features", Canalys Research Analyst Mo Jia said. Unsurprisingly, the world's top three smartphone vendors are also those selling the most smartwatches. Huawei nabbed a fourth-place spot with 6 percent of the total wearable shipments, while Samsung held steady at 5 percent.

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