GM (gm) launched a new commerce feature Tuesday that will let owners of more than 2 million vehicles with 4G service order and pay for food, make dinner reservations, reserve a parking space, or pay for gas using the touchscreen inside their auto, truck, or SUV. Marketplace will not require an additional 4G LTE data plan.
Marketplace is being offered on millions of 2017-18 model-year GM vehicles with compatible infotainment systems and embedded OnStar 4G LTE capabilities.
The Detroit automaker says the technology, which is rolling out to 4 million cars and trucks in the US through the end of the year via over-the-air updates, adheres to federal distracted driving guidelines and only works with customer consent because personal data is transferred between the vehicle and merchants to complete sales. A separate data plan is not required to use Marketplace.
"The average American spends 46 minutes per day on the road driving", said Santiago Chamorro, vice president for Global Connected Customer Experience, GM, citing a 2016 report from AAA.
"Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers", Chamorro added.
While Marketplace can be used while driving, GM has designed it to minimize actions that will distract drivers from the road. It leverages machine learning from real-time interaction data, such as location, time of day and a driver's established digital relationship with third-party merchants, to offer highly personalized experiences.
Starbucks offers another convenient way for customers to order ahead and enjoy their favorite handcrafted beverage or food item.
The promo video below shows a driver ordering and paying for his morning coffee from Dunkin' Donuts, all ready to be picked up from the closest drive-thru-a process that will no doubt save him literally seconds of precious time. A table for two at TGI Fridays.
Shell will enable the exceptional driver experience, providing ease of payment and savings with INSTANT GOLD STATUS in the Fuel Rewards® program. Drivers will also have access to Priceline, ExxonMobil and OnStar, among other companies.
General Motors on Tuesday said it will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms by tapping icons on the dashboard screen, instead of using smartphones while driving. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, and Wuling brands.