Google Blocks YouTube on Amazon's Echo Show and Fire TV

Sam Machkovech

Sam Machkovech

"We are no longer supporting YouTube on Echo Show and FireTV".

However, a Google source told Engadget, the resentment over the implementation of the YouTube app on Amazon devices, which Google previously said "violates its terms of service", continues.

Mere days after the little tussle between Google and Amazon seemed to be clearing up, the two companies are apparently at it once again. "But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products", a Google spokesperson said in an emailed statement. The biggest loser, in this case, is the consumer since you can't enjoy YouTube anymore on the Echo Show or Fire TV which stinks. "We hope to resolve this with Google as soon as possible".

Google and Amazon's war rages on.

Clearly, Google is ready to pull out all the stops in order to force Amazon into a business deal that can hopefully be beneficial for each party. These smart home devices compete with Amazon's increasing smart home lineup, though older Nest cameras and products from Nest are still listed on the shopping site. YouTube is consistently one of the most popular video-streaming apps, and it's disappointing to be unable to use it on one of Amazon's two display-toting Alexa speakers. The Apple TV, as a prime example, is not available via Amazon. All things being equal, it stands to reason that the move will hurt Amazon a lot more than it will hurt Google.

This time though, the block hammer has been dropped over the Amazon retail empire's perceived lack support for Google's growing array of hardware. Neither can its Chromecast video streaming device. Customers who own an Fire TV will start seeing a notification today warning them that the service will be unavailable as of January 1st, 2018. Amazon swears up and down it just wants to sell the devices that offer the best experience with its content, and that's the Fire TV lineup.

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