Instagram now lets brands feature Stories Highlights on their profile pages

Instagram launches biggest change to profiles in years, adding new stories and archive features

Introducing Stories Highlights and Stories Archive – Instagram

"Once you're done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it", Instagram explained.

Ahead, we walk through exactly how to use each of these two brilliant new functions - so you won't ever again have to wish you saved your Stories from the night before. You can then use the archived Stories to build Stories Highlights in which you can group previous Stories and feature them on your Instagram profile. The feature pins a carousel of Instagram Stories to the top of your profile, where they'll be viewable to anyone who can see your profile. As Instagram puts it on their blog, "To create a highlight, tap the "New" circle at the far left".

Stories Highlights will enable more customization and self-expression on profiles than ever before - whether sharing the best moments with your dog, your recent family vacation, or a collection of your silliest selfies. Unlike traditional stories, highlights don't disappear after 24 hours, they only go away after you delete them. Visit for more information on this news. But there are more substantial changes than that too, and the features together offer major changes to the way that the recently introduced stories feature works. Just tap on a story to rewatch it or add it to a new story, share it in a post, or add it to a highlight (more on that below). The first story from each day will show a date indicator to help you navigate your archive as you scroll.

Instagram launches biggest change to profiles in years, adding new stories and archive features

"Over the past year, Instagram Stories has become a key part of how you express yourself - but there hasn't been an easy way to keep your stories around for more than 24 hours", Instagram said in its announcement.

From there you will be able to view, share, or add to a highlight right from your archive. Instagram Stories Highlights and Stories Archives will be rolling out to iOS and Android users on Tuesday.

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