"However, as a few of you have already noticed, the Christmas lights that have decorated our downtown streets in years past have yet to be put up".
"It's such a fantastic community event", said Avis.
Similar to past years, there will be four Christmas trees erected, with the tallest standing 76 feet tall - 22 feet taller than the massive Christmas tree in Surrey.
It's beginning to look a lot like Christmas on historic Dexter Avenue in downtown Montgomery.
Meanwhile, Marilyn Plumridge attended the event on Friday evening with her husband and grandson, Jeremy.
"It's something that they really enjoy", said the girls' mother, Wendy Knight. "As we lead off the parade with the Bucket Brigade, we have the honor of seeing the children and their excitement to see the floats and of course, Santa and Mrs. Claus".
Organizers say that each year they try and outdo themselves as this year more lights and new decorations were added to the marina.
Kicking off the festivities, Santa will be available for photos from 4 to 6 p.m. Get in the spirit of the season with an extra hour of shopping - all Market businesses open until 8 p.m. for one night only.
The event will feature craft and food vendors, live entertainment, children's activities and food trucks.
"I'm excited to throw candy at people", he said.
El Centro will hold its 72nd Annual Christmas Parade on Saturday.
This was Martin's first time at the event.