Google Assistant Makes CES Splash

Google Assistant Makes CES Splash

Google Assistant Makes CES Splash

The growing rivalry between Amazon and Google in the battle for virtual assistant dominance intensified at this year's CES in Las Vegas.

Even though a Google spokesperson did not respond to a request for comment, Google vice president of engineering Scott Huffman confirmed the company wants to spread Assistant to mobile devices, home gadgets, and cars to Bloomberg. Seven percent of Americans report acquiring at least one smart speaker between Black Friday and the end of 2017, and 4% report acquiring their first smart speaker device during the holidays.

Google showed a lot of support in the Z-Wave Alliance booth, being part of many demonstrations there.

For Alexa fans, and Amazon, more competition is a great thing.

"When these devices detect the wake word, they stream audio to the cloud, including a fraction of a second of audio before the wake word", Amazon's website reads. Namely, this piece of software allows you to integrate Alexa into your wireless headphones and smartwatches so you can use it wherever you want.

According to sources close to the matter, Google is toying with the idea of launching a revamped online store in February.

This year at CES has seen Google move into the smart home market in a big way with its "Hey, Google" voice assistant service taking on the dominance of Alexa by Amazon. A two-finger swipe on the touchpad built into the right side of the glasses takes you to the home screen, while a one finger swipe advances you through UI, with a single-tap used for making selections.

CES 2018 kicked off a few days ago, and already fans have noticed that Google and Amazon are locked in a battle for smart devices that are powered by Google Assistant and Alexa. Google doesn't appear rattled and the company is looking at its assistant's use over time.

"We've seen tremendous excitement with the Lenovo Smart Display, LG Smart Speaker, Harman/JBL working with our Home Hub platform - and this is just the beginning", said Qualcomm spokesperson Liz Sweeney. With a display, Google Assistant will be able to play a YouTube video, search for map directions, call a cab and track it, as well as pull up images through Google Photos.

But when it comes to Google, the company's new strategy has helped it get more than just its foot in your front door. Dubbed simply "Lenovo Smart Display", this Google Assistant-based smart speaker offers the convenience of an either 8 or 10-inch screen to facilitate deeper, more intuitive interaction between the user (s), and Google's Assistant.

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