Kendrick Lamar had the honor of putting on the inaugural halftime performance during the College Football Playoff National Championship on Monday night in Atlanta. The smart thing was to reduce anticipation and take pleasure in lesser details: the artist's spiffy winter coat, shots of delighted audience members, neon Chinese characters for "humble".
Lamar, 30, has previously dissed Trump in his music and, perhaps even more infuriating for Trump, praised his predecessor President Barack Obama. Sparks might have flown if the two had been in the same building at the same time, but that was never the case: Trump left after the first half of the game, which was held in nearby Mercedes-Benz Stadium, not in Centennial Olympic Park. "I mean, it's like beating a dead horse".
Those inside the stadium didn't get to enjoy too much of the performance.
But there was something else weird about the performance: Fans pointed out throughout the performance that Lamar appeared to be lip synching. You just get to a point where you're exhausted of talking about it. In his scratch track "The Heart Part 4", Lamar rapped, "Donald Trump is a chump / Know how we feel punk / Tell him that God coming / And Russia need a replay button, y'all up to something".
Lamar added, "It weighs you down and it drains your energy when you're speaking about something or someone that's completely ridiculous".
Lamar has been an outspoken supporter of former San Francisco 49ers player Colin Kaepernick, who rose to national prominence after taking a knee during the National Anthem to protest systemic racism and police brutality. He closed things out with a SZA-less performance of "All the Stars", the first offering from Black Panther: The Album.