Jaguar Land Rover India registered a growth of 49% in 2017. "In spite of that we could sell a record 15,330 units", Mercedes-Benz India Managing Director & CEO Roland Folger told PTI. Other countries where Mercedes-Benz topped the luxury vehicle sales charts are Great Britain, France, Turkey, Switzerland, Poland, Portugal, Denmark, Czech Republic, Finland, Greece, South Korea, Japan, Australia, Taiwan, and India.
In China alone, the carmaker sold 588,000 Mercedes vehicles previous year, confirming the Asian nation΄s importance for the German company.
Vikram Pawah, BMW Group India president, said, "2017 was a challenging year for the automotive industry in India that adversely affected stability and impacted consumer confidence due to several policy fluctuations".
In 2018, Mercedes-Benz plans to launch a number of products, many without a predecessor in India including a range of AMG products that will make their India debut. No other German automobile brand in the premium segment posted as strong growth as the Stuttgart-based company with the three-pointed star in 2017, Zetsche added. In terms of growth drivers, there was all-round performance across segments with the sedan, the SUV and AMG achieving double-digit growth, Mercedes-Benz India said. With a total of 2,289,344 vehicles delivered to their customers worldwide, it shows a 9.9-percent increase over 2016.
Additionally, the new generation cars performed well.
The company attributed the exceptional growth to nearly all model lines, starting with the XE at Rs 35.85 lakh, followed by the XF, F-Pace, Discovery Sport and Range Rover Evoque emerged as its most popular model.
In the North American Free Trade Agreement (NAFTA) region, which includes the US, Canada and Mexico, Mercedes sold 400,320 cars, a 1.3% improvement over 2016's results. With total sales of 7,876 units in 2017, Audi registered a growth of 2% compared to 2016 when it had dispatched 7,742 units.
Mr Frump said that the company is on the track to double its segment share to 10 per cent by the end of 2020.