However, many who participate in the challenge on video choose to bite into the pods, causing the detergent to explode into their mouths.
As Buzzfeed noted, the US Consumer Product Safety Commission felt compelled to speak out this weekend against the "Tide Pods challenge" that may well be poisoning thousands of... trend-followers. The challenge consists of an individual putting one or more detergent pods in their mouth.
Back in 2015, the Onion published a joking article from the perspective of a child wondering what it would be like to eat the highly enticing red and blue-colored detergent, looking like sweets. What started as an innocent meme is now a risky challenge - the Tide Pod Challenge - like that of the cinnamon challenge.
Millennials around the country are swept up in recording themselves performing a unsafe new challenge in which they eat washing tablets. Legit enough that it's apparently become something of a minor public health crisis in the USA, and overnight, the Consumer Product Safety Commission, an actual federal government body, sent out a Tweet pleading with Americans to stop consuming detergent.
What started as a silly internet meme has morphed into the #TidePodChallenge - a dare that challenges people to eat laundry detergent pods. They should be only used to clean clothes and kept up, closed and away from children.
According to US Poison Control, the negative effects of biting into laundry pods include "coughing, choking, trouble breathing, coma, and possibly death".
The parent company of Tide, Proctor and Gamble, released a statement saying tide pods "Should not be played with, whatever the circumstance is, even if it is meant as a joke". You hear that, folks?
Don't eat Tide Pods, fellow kids.