While AdBlock Plus, through browser extensions, starts kicking out ads right away, Chrome's ad-blocker works in a slightly different way.
There could be some relief starting Thursday, if you're one of the vast majority of people who use Google Chrome as your default browser.
It is to note that by triggering the Chrome ad blocker, Google is not against advertisers.
However, having more control could allow them to make better use of their ad platform as they will be the deciding authority on whether to block ads or not.
What this means is that, when the feature goes live tomorrow, Google's browser will target and block advertisements which fail to follow the 'Better Ads Standards' as laid out in line with consumer research by an industry watchdog.
Although Google insists their goal is to make a more enjoyable experience for the users, the new ad blocker also represents a big obstacle for publishers, who rely entirely on advertising for funding their business.
"Video ads that play at full blast or giant pop-ups where you can't seem to find the exit icon: these ads are created to be disruptive and often stand in the way of people using their browsers for their intended objective? connecting them to content and information".
"By focusing on filtering out disruptive ad experiences, we can help keep the entire ecosystem of the web healthy, and give people a significantly better user experience than they have today", Chrome Vice President Rahul Roy-Chowdhury said in a blog post this week. Only sufficiently annoying ads will get the boot.
Instead it will stop certain types of particularly disruptive adverts and let normal ads through.
All of the above can also be linked to Google's own survival given its heavy reliance on ads for its revenue.
Instead of instantly blocking adverts that contravene the rules, Google is giving websites 30 days to rectify the situation and then if they've failed to update their adverts by then, they'll be blocked.
Upon identification, Google will be categorizing the websites with the status of Passing, Warning, or Failing.
"Delivering a better user experience is an essential part of rebuilding the trust in online advertising", he stated.