Valentine's Day has no effect on dating app usage

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It's not always easy to be a woman on a dating app.

One of the most common slams of the Tinder experience is being bombarded with gross messages from guys who take a match as the flawless opportunity to ask women all kinds of unusual sexual questions.

Helen Fisher, chief scientific adviser to the dating site,, and a visiting professor in the Department of Anthropology analyzed the history of dating websites and apps in an interview with.

The app now has more than 3 million paid subscribers who accounted for 30 percent of Match's, which is Tinder's parent company, revenue in 2017. "Bumble" is valued at more than $1 billion and has over 22 million users, according to Forbes.

According to a report from MarketWatch, Tinder plans to deal with the problem by following in the footsteps of Bumble; launching a feature that will let women decide who gets to initiate the conversation. Coffee Meets Bagel uses up points to "like" a potential match, forcing people to be more selective on whom they give a like to, as opposed to Tinder where users can swipe right more liberally.

The results are very different from the 2013 edition of the survey where majority of respondents said they felt pressured to do something on Valentine's Day, especially men.

Match Group CEO Mandy Ginsberg told the publication the Tinder setting is "not a reaction to any competitor".

Currently, Tinder allows either men or women to make the first move after a mutual match has been made. It will also be tested ahead of a public launch - as most of Tinder's features today are - we hear.

This isn't the first change the company has made to cater to women's needs.

Not all women agree that being able to start the conversation keeps them safe from abusive comments; it often feels more like a gimmick, than any sort of protection.

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