Android Wear fans may be disappointed to learn the company is planning to rebrand its wearable platform in the coming months, but it's not necessarily a sign the company is giving up on smartwatches. Meanwhile, existing Android Wear devices are receiving the Android Oreo-based update, so it's not as if there's much incentive for existing users to upgrade to a new device.
First spotted by Redditor H3x0n, it looks as if Google is rebranding Android Wear, changing the name to Wear OS. Until then what do you guys think of "Wear OS" for branding? However, H3x0n is running the newly released Android P Developer Preview, which is running version 12.4 of Google Play Services. There are some Android Wear devices that can be used with Apple as well so it would make sense to call them Wear OS, keeping it neutral across all devices.
The LG Watch Style - one of the first devices to feature Android Wear 2.0. The fact that recent Wear devices also work with iOS devices could have played a part in the revamp. Fashion brands continue to release new hardware running the OS, but it's been a hot minute since a major tech company has put any real time or effort into releasing new products with it. In addition, the screen named the operating system "Wear OS" rather than Android Wear. The reason for this is probably due to neutrality, same reason that Android Pay was rebranded to Google Pay which is because Android Pay could be used on Apple phones.