President Nasser Al-Khelaifi took over the Parisian club seven years ago, and since then the club has spent near on £1b on trying to win the Champions League.
If the insipid display from PSG's attacking all-stars against Real Madrid is anything to go by, they certainly have a lot of work to do to catch Europe's elite.
Balague continued: "Madrid want him, of course, he wants to go, but PSG don't want to let him go".
"It's my third year here and it's incredible how it changes when we play the Champions League".
Real Madrid have been told that they must pay €400m to sign one of their summer targets, a report claims.
The rumours are surfacing at a time when Neymar has been linked continuously with a move to Barcelona's fierce rivals Real Madrid who have identified the Brazilian as a ideal replacement for an ageing Cristiano Ronaldo.
Though, it's noted that Neymar himself doesn't want an immediate return to Catalonia; his plan is to play another season at PSG before going back to his old stomping ground for the 2019/20 campaign.
Paris Saint-Germain's Brazilian forward Neymar Jr warms up before the French Ligue 1 football match between Paris Saint-Germain (PSG) and Strasbourg at The Parc des Princes in Paris on February 17, 2018.
Perhaps last season's incredible second leg capitulation against Barcelona continues to weigh heavily on the minds of everyone at the French powerhouse. Considering his form at Barcelona, worldwide accomplishments and experience, who wouldn't want a player like him? Aside from money, you need tradition, a winning culture and you need a squad starving for success regardless of how many times they've won before.