In the meantime, Facebook has adapted more about Sadia's group of friends - notwithstanding the way that Sadia has never utilized Facebook, and thusly has never consented to its strategies for information gathering.
Technically, Facebook's users can turn off targeted advertisements or disable sensitive features such as image recognition in photos. Inevitably the new age appears somewhere in the many ensuing comments. While Facebook supplied the user data, firms like like Acxiom and Experian collected data from a slew of outside sources like voter rolls, credit-score data, loyalty cards, property records and consumer surveys.
"What is important for us as a media house is the ongoing monitoring of how people are using our platform and the proxy of social media of our overall platform to control things like hate speech". But expecting much privacy in a business model that relies on selling your information is highly unrealistic. Revelations about Facebook's role in the exploitation of user data by a company called Cambridge Analytica to support the presidential campaign of Donald Trump, as well as the outcome of the Brexit vote - the referendum leading the United Kingdom to leave the European Union - have provoked widespread calls for tough, new data privacy laws.
The Guardian pointed out the absurdity this way: "Two tweets, one each from Sens". Putting the tools in front of people repeatedly, not just having them in settings, but putting them in front of people and making sure that people understand what the controls are and that they get affirmative consent. So it was a theoretical "yes" by Zuckerberg for more internal regulation; and another "yes" for more investment in artificial intelligence (AI) to detect security breaches and fake news. But their tweets reveal the unspoken dynamic: "Zuckerberg is in the hot seat today, but Facebook still has all the power". Facebook right now operates as take or leave it. Users of Facebook give the company broad permission to collect whatever information the operators of Facebook want for whatever reason.
The takeaway buzzword in the hearings, however, was "regulation". "I do think that diversifying your efforts would be a great idea".
Facebook isn't the only company that uses data in "creative" ways but what this last month or so highlights is that consent is a major issue.
But Blumenthal wasn't buying it. These apps are likely to be selling our personal information to outside companies for their own benefit. A recent training in Houston covered Facebook for beginners, connecting with local shoppers, taking Facebook ads to the next level and workshops on financial readiness. "I'm hoping that the good that comes out of this is they are going to take their own security and the data they have in their own companies more seriously".
Washington Post columnist Dana Milbank made this point clearly, listing more than a half dozen lawmaker questions like: How many improper data transfers to third parties have there been? That Facebook created a mega-mall to sell your data is simply the extreme.
Rob Sherman, deputy chief privacy officer for Facebook, told CNBC it would "appreciate the opportunity to answer questions the FTC may have".
"I do think it remains to be seen how these changes impact the political digital advertising space in general", Bonier added.
The main theme of both hearings seems to be that US lawmakers are quite unfamiliar with not only Facebook but also the business models and intricacies of similar tech and social media companies. The ads were featured nationwide in publications such as The Guardian and us.
Sen. Catherine Cortez Masto, R-Nev., put the back-and-forth about privacy protection into real-people language.