Foxtel and Seven get the cricket, Nine sensationally backs out of negotiations

Seven Network Lands Cricket Media Rights In Partnership With Foxtel

Foxtel and Seven get the cricket, Nine sensationally backs out of negotiations

It is expected Seven will gain rights to all home Test matches and some of the Twenty20 Big Bash League, while Foxtel will have rights to broadcast every ball bowled, including simulcasting what is on free to air.

Seven West Media and Foxtel has won the broadcasting rights for Australian cricket, in a six-year deal worth more than $1bn.

Foxtel, owned by Rupert Murdoch's News Corporation and Telstra, would have exclusive rights to some BBL matches and be able to simulcast live worldwide matches.

Cricket Australia was in talks with executives of both Channel Seven owner Seven West Media and Network Ten on Thursday night to become Foxtel's free-to-air cricket partner, The Australian Financial Review reported.

The network has recently taken up partnership with Tennis Australia, snatching the right from Seven for $60 million a year (against the $40 million Seven was paying). A partnership built on common values and vision to mutually build the game and Nine's business as we connect with more audiences the way they choose.

It means the next worldwide summer's cricket fixtures will be the first to be played in Australia not broadcast by Nine since the late Kerry Packer took the game into the modern era.

Under Australia's anti-siphoning laws, Foxtel can not hold sole rights to cricket and must have a free-to-air partner.

And Ten issued a statement from CEO Paul Anderson saying: We are disappointed that our bid for the cricket television rights was rejected.

"Our focus remains on the cross platform opportunities in front of us and finding the best ways to continue to create value for our shareholders in to the future".

"Network Ten turned the Big Bash League into the television phenomenon it is today and one of the most popular sports in Australia, a sport that all Australians were able enjoy for free".

As per an ASX announcement, Nine states its is "not possible" to give an indication of the "likely impact" the loss of cricket rights will have on its full-year results.

Foxtel last broadcast the Big Bash League in 2012-13, when their deal also included other domestic competitions including the 50-over cup and Sheffield Shield final. As such, Ten has lost its BBL rights.

In recent years, Ten has played a pivotal role building the Big Bash League through its family-friendly brand of commentary after the competition had struggled to resonate in its earlier years on Fox Sports. "We are proud of everything we achieved with the BBL and WBBL".

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