This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. So maybe you when you heard that the brand was merging with the TV and movie subscription service Hulu you got excited.
The Verge are reporting that Spotify have been working on voice commands on their app and have joined the dots to conclude that the announcement will be an in-car controller for the streaming service that would allow drivers to control music playback with their voice.
This offer is similar to the Spotify + Hulu student bundle that was released last September that costs just $4.99/month for both services, and while this new package isn't quite as wonderful, it's still a great deal for people that already use both services anyways. They'll be able to try out the Hulu subscription for $10.99 - just one dollar more per month. Spotify Premium, now with Hulu will be available to everyone this summer. That's the most of any online music service. This seems particularly likely as more over-the-top services launch, presenting a potentially unsustainable cost burden on the consumer as well as limiting the subscriber growth potential for each individual service as consumers are forced to pick and choose services a la carte. The idea that Hulu will come to Canada as a Spotify exclusive deal only seems slim - however anything is possible.
Bundling streaming services also automatically improves the content diversity available through a single subscription fee. Meanwhile, Hulu has lagged behind rival Netflix, which has more than 85 million subscribers. The deal is $5 less than purchasing the services separately.
Today, we are the worlds largest global music streaming subscription service with a community of over 157 million users, including over 71 million Spotify Premium subscribers, across 65 markets.