The delivery, made during a two-hour window, carries a flat fee of $7.
Target says it would provide the service in 60 stores in its five rollout cities, but didn't identify which stores they would be. It already offers free two-day shipping on Target.com and is expanding a drive up service, where Target employees load orders directly into shoppers trunks. "All that for the price of a short taxi ride".
Target has been testing the delivery service for in-store shoppers in New York City since past year.
That's why Target is rolling out this home-delivery option only to select locations. Drivers then retrieve their orders and deliver it during the designated time period.
"Thanks to investments in our supply chain and digital operations, we're able use our stores to fulfill guests' digital orders with flexibility and speed", said said Mike McNamara, Target's chief information and digital officer in a release. The program operates so that orders are set to go within two minutes of when a customer pulls into the store parking lot, according to the company. Target hopes to expand the service to almost 1,000 stores across the U.S.by the end of the year. "Although it misses the impulse buy or upsell opportunity of in-store shopping, Target is doing the right thing for the customer", he told Retail Dive in an email.
AFS store banners offering the service will include Dick's Market, Dan's, Macey's, Fresh Market and The Honey Bee Produce Company. The latest expansion was announced Tuesday, when Shipt said that starting May 1 it will deliver a selection of groceries (including fresh food) and home essentials from Target stores and Associated Food Stores (AFS) supermarkets in Ogden, Provo and Salt Lake City, Utah.
Customers place orders via the Target app and select the "drive up" option, if it's offered.