Oppo Partners Amazon India to Launch a New Smartphone Brand 'Realme'

Oppo Sub-brand

Oppo Partners Amazon India to Launch a New Smartphone Brand 'Realme'

Adding another facet to the battle of the Chinese smartphone brands in the Indian arena, Oppo's new smartphone by its sub-brand is set for its reveal on May 15 with the tagline "power meets style'". Perhaps it is for this very reason that Oppo wants to create an online exclusive sub-brand and go loggerheads with likes of Xiaomi and Honor. The rear panel shows a glossy finish, so probably the Realme 1 will sport a glass sandwich design, or it could boast the same plastic body with a glossy finish like the Oppo F7.

Realme 1 is designed for the youth with "style" being the peg of the device. This move is reportedly so that Oppo can launch its sub-brand and bring the competition to its rival Xiaomi. With a unique diamond back design that screams confidence, the Realme 1 will be the talking point wherever you take it. The e-commerce giant Amazon also has a page dedicated to the upcoming Realme 1 and reveals this will be an Amazon exclusive announcement. It isn't clear, however, whether this will be made up of plastic or metal or a combination of both as seen on the Oppo A3. Currently, Oppo is selling devices between Rs 10,000 to Rs 30,000 in India, but with this online-only brand they are able to sell phones around Rs. 15,000 as it will save them dealer margin, incentives, transportation and warehouse costs etc. In terms of service support, Realme will have 500+ authorized service centers across the country with 1-hour guaranteed service for most cases.

Commenting on the launch, CEO Realme India said, "Realme satisfies the needs of online consumers through unique, exquite design, leading specs, cutting-edge technology and overall better quality". The Realme 1 also has a rear-facing camera sensor, coupled with an LED flash. Contrary to the BBK owned bestselling online premium smartphone brand One-Plus, Oppo aims to target budget segment users. The company has partnered exclusively with Amazon India to sell this new smartphone.

It is a well-known fact that Xiaomi has been giving the sleepless night to a lot of its competitors and majority have tried to match their device specifications and pricing to that of latter.

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