Being the CEO of one of the world's most iconic, and therefore most powerful, tech company has ceased to be just an executive and management position.
During a commencement address to Duke University Sunday, Apple CEO Tim Cook used some well-known platitudes, telling the students to make fearless choices, rise to challenges and be unafraid to break with conventional wisdom.
In March, after it became widely known that the information of tens of millions of Facebook users had been accessed without their permission by political data consulting firm Cambridge Analytica, Cook criticized ad-based Facebook's business model. "So we choose a different path: Collecting as little of your data as possible". As for how he would handle such a privacy concern, Cook has said that such a scenario isn't possible for his company.
"If you can say, 'we do not take your data, ' there are going to be people who say they feel more comfortable going to Apple than Facebook", Cramer said.
Comparing Apple's approach to privacy with Facebook's is a bit like comparing apples to oranges because the companies' offerings are completely different.
Apple has had a few tangles with privacy issues as well.
Apple had no comment on Cook's speech, but the company has insisted in the past that its message about privacy has been consistent for almost a decade.
Well, Cook's speech encapsulated everything from climate change and its effect to Apple's use of the renewable energy and certainly telling the graduates how important an obligation it is for them to leave the world a better place than they had found it. "And no generation has had a chance to change things faster than yours can", said Cook.
Though Cook didn't mention Facebook by name while speaking to Duke University students over the weekend, the implication was quite clear.
Facebook CEO Mark Zuckerberg shot back at Cook in an interview published by Vox last month. Being thoughtful and respectful when it's in our care. "Because that sounds ridiculous to me", he said.
Cook told graduates to use that power fearlessly.