The San Francisco company said Tuesday that it will demote tweets that "distort and detract from the public conversation" by taking into account behavioral signals about those users' behavior on Twitter. What we're talking about today are troll-like behaviors that distort and detract from the public conversation on Twitter, particularly in communal areas like conversations and search. While these apparently account for less than one percent of Twitter accounts, the platform maintains that this portion of users still significantly affects the online experience.
Abusive accounts, according to Dorsey, will be monitored by how often they tweet to someone who does not follow them, whether they have confirmed their email address, and if their language is appropriate.
"We're also looking at how accounts are connected to those that violate our rules and how they interact with each other", the company added.
For Twitter, this means utilizing an amalgamation of code-based rules, human reviews, and machine learning-which will all help organize and present content to the user in a purportedly healthier way, in areas such as search and conversation. Users will have to click the "show more Tweets" button to see tweets that were made less visible.
No doubt attention-seeking trolls will be hopping with rage and crying censorship over the latest development, but Twitter said that early testing of the new tools in various markets around the world shows that keeping the negative commentary out of sight is having a positive impact.
The move is part of Twitter's attempts to improve what it describes as the health of public conversation on its platform. In other words, it's high time to confirm your email address on Twitter if you haven't yet.
The company said that this is just one of other steps it is taking to weed out abuse.
Abuse reports on conversations dropped by 8 percent, while abuse reports in search dropped by 4 percent. However, some believe it has not gone far enough and still has work to do. Thousands of behavioral cues-such as heavily tweeting at accounts you don't even follow-will provide the service with more informed data so that it can protect healthy conversation from unwelcome nuisances.
"There will be false positives and things that we miss". This technology and our team will learn over time and will make mistakes. "We are making progress as we go", Dorsey said.