Amazon to show 20 matches a season from 2019

Amazon Prime Premier League live stream BT Sky

AMAZON • GETTYAmazon will be live streaming Premier League football from 2019

Having already signed huge uplifts in its deals with broadcasters in Brazil, China and the United States, the league announced another worldwide broadcast agreement at the meeting, the sale of 233 live matches a season to BT, Premier Sports and Sky for the Irish market.

It was one of two packages of domestic rights that remained unsold from an auction this year. This means that the British telco will show 52 live games per season, up from 42 under its previous arrangement.

BT Sport has won the live rights to a further 20 Premier League football matches in the United Kingdom, taking the total to 52 for three years from the start of the 2019/20 season.

The amount it paid was yet to be disclosed.

Amazon will stream the first round of midweek games in December and all 10 games on Boxing Day via its Amazon Prime Video service, which now costs £7.99 a month or £79 for an annual subscription.

"The Premier League is the most watched sports league in the world".

The structure of the deal is also a first: Amazon Prime Video subscribers will be able to binge on 10 matches played in early December, and another 10 over a long holiday weekend, at no additional cost.

Announcing the deal, Premier League executive chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights".

The online streaming service has won the rights to show one round of midweek games and one round from a bank holiday. The matches, and the weekly highlights package, will be available on Prime Video in the United Kingdom at no extra cost to Prime members.

Amazon also has highlights rights.

'This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League's position as the most equitable in Europe in terms of sharing central revenues'.

The package which Amazon has purchased is part of an experiment from the Premier League. Amazon previously bought rights to ATP tennis and NFL football.

The Premier League offered 200 live matches a season to broadcasters, an increase from the 168 available in 2015. The Sky, BT stranglehold was always going to break up with so many packages being offered so customers now face three subscriptions to pay for.

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