Breakfast? Nah, IHOb is the International House of Burgers

Social media users have tried to guess the new name for days, and the company changed their Twitter information at about 7 a.m. this morning. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.

"We want to convey that we are taking our burgers as seriously as our pancakes", Darren Rebelez, president of IHOP, said to CNNMoney.

It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something". Wendy's dropped this burn: "Not really afraid of the burgers from a place that decided pancakes were too hard".

Along with the name change, the restaurant's Twitter page is donning a new hashtag: #IHOB.

Today, it finally announced that the "b" is for "burgers", an option that apparently no one anticipated. On its website, the company featured a countdown clock for when the "b" would be revealed. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin' burgers".

It looks like IHOP isn't the only restaurant chain rebranding itself. It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers. It worked. "The vast majority of people were having fun with the name change and were trying to solve the riddle", he said. Will the newest burger joint contender be able to carry its brand through such online ire?

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