Google working on its own gaming platform to take on Xbox, PS4

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Google working on its own gaming platform to take on Xbox, PS4

So what is this streaming platform, exactly?

The talk surrounding Google's physical game hardware have revolved around a connecting to the aforementioned Yeti streaming service, giving players a guaranteed device where they could connect to the service and play any games available on it.

Earlier this year reports claimed Google was looking to take a bigger leap into gaming with a cloud-powered streaming and accompanying hardware platform codenamed Yeti.

This isn't the first time Google has attempted to dip its toes into the gaming waters. There's an increasing amount of money to be made from games, which are no longer considered risky business as its audience grows and the medium continues to be accepted as a permanent side-arm of popular entertainment.

For the streaming service to work, Google will need a lot of games, and publishers that make new games.

But could the likes of Google, Netflix, and Snapchat change the gaming landscape forever? Are we entering a world where all our entertainment - be it social media, games, or the internet itself - blends into one, nebulous platform? And will Yeti be able to make good on the promise of a competent game streaming service where so many other companies have failed?

Rumors of Google's leap into the field of gaming with Xbox and PlayStation have been swirling for months now, but a new report gives us our best glimpse yet into what the tech giant is creating. "What's missing is exclusive content, but Google has the fire power to acquire exclusives or even studios and already well exposed to the games market through Google Play, YouTube and its AR/VR platform strategies". If Google were to launch dedicated hardware, what games would it launch with? As we know, recent history teaches us that it doesn't help much to have the best console on the market (for example, the Xbox One X) if you don't have enough titles to attract the attention of gamers.

Nvidia's GeForce Now, which entered beta earlier this year, allows users to stream a selection of high-end games to PCs and Macs. According to sources, the company is getting a lot more serious.

According to Kotaku, who claim to have heard from sources who "have either been briefed on Google's plans or heard about them secondhand", Google now has a "three-pronged" strategy in place for a new gaming system to rival those now on the market.

Google isn't the first company to try to jump into this space though.

Google could control the service from the manufacturer to the consumer in certain urban areas. With the former, Google has Daydream on mobile phones and standalone headsets.

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